ClearPier Acquired PubPlus for $60M


Gil Bar-Tur
5 min read

ClearPier, one of the largest ad-tech companies in Canada, acquired the Israeli advertising technology company PubPlus for $60 M in a cash and stock transaction. Gil Bar-Tur, PubPlus CEO and Co-Founder, will join ClearPier’s senior management and manage its activity in Israel. PubPlus will remain an independent company within the ClearPier Group, and with its acquisition the company is expected to recruit dozens of additional employees in Israel.

Gil Bar-Tur, PubPlus CEO and Co-Founder, will continue to serve as the company’s CEO, and will join ClearPier’s senior management and manage its activity in Israel;
With its acquisition the company is expected to recruit additional employees in Israel; ClearPier CEO: “We are examining additional acquisitions in Israel”

PubPlus was founded in 2014 by Gil Bar-Tur (33), who serves as the company’s CEO and is a large shareholder. PubPlus has not raised any capital since its founding and has maintained continuous annual profitability and growth. The PubPlus platform enables real-time analysis of content effectiveness and content optimization based on profitability and financial performance, enabling decision-makers the ability to make focused investments in building a quality audience with positive ROI.

ClearPier is a global marketing technology company that helps content publishers acquire, retain and monetize audiences at scale across different screen formats. The company was founded by Sunil Abraham and Jignesh Shah and has developed results-based digital ad campaign optimization systems. The company was established in Canada and is active throughout the world. This is ClearPier’s largest acquisition in Israel.

“Israel has always been considered a global trailblazer in the ad-tech field, and the current acquisition will help us provide a broad suite of solutions to our customers and enable us to expand into new markets”, says Sunil Abraham, ClearPier CEO and founder. “The team at PubPlus, under Gil’s management, brings extraordinary innovation and a fresh and unconventional view of this market. There is an amazing synergy between the companies and I am convinced that joining forces between us will bring us to new heights”, added Abraham, noting that the company is examining additional acquisitions in Israel in the near future.

“The ad-tech field is characterized by continuous growth and numerous mergers in recent years, and our customers expect to receive all services at the highest quality and all under one roof”, says Gil Bar-Tur. “We found ClearPier a genuine partner to our vision and outlook going forward, and I am convinced that the value of both companies together will enable us to grow much faster and penetrate new markets”.

Gil Bar-Tur
Online publishing enthusiast, UX geek, and data science nerd. Combining all three of these brought Gil to start PubPlus: a platform allowing publishers to deep-dive into specific segments of information and extract insights in order to take action in real-time. He is also a self-confessed foodie with years of experience in restaurant selection.