PubPlus Lab - Exploring Blue Oceans

PubPlus Lab is a workshop and center of excellence to support publishers in a post-social landscape, where revenue diversification and paid content distribution have become vital to success.

As Facebook, Instagram, Snapchat and other social networks are becoming less reliable as a means to gain and sustain organic reach, PubPlus Lab delivers critical analysis, models and guidance for all publishers operating in this space.

A Look Inside PubPlus Lab

  • A workshop drawing on owned and operated sites, across multiple verticals
  • R&D capabilities, staff and profitability forecasting tools
  • Patented models for best practices in profitable publishing

Check out some of the Labs most recent work

Means of Social Interactions

Means of Social Interactions

PubPlus Labs blew the lid off the Facebook social interaction algorithm and exposed how it can be a powerful moneymaker.

Facebook Placement Ranking Report

Facebook Placement Ranking Report

Our Lab analyzed the different placements within Facebook’s ad placement portfolio to see how they contribute to publishers revenue.

Snapchat Best Practices

Snapchat Best Practices

Explore the Best Practices the PubPlus Lab found when experimenting with Snapchat to learn how to navigate this untapped opportunity.

Let us show you around

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