PubPlus Lab - Exploring Blue Oceans
PubPlus Lab is a workshop and center of excellence to support our operation in a post-social landscape, where revenue diversification and paid content distribution have become vital to success.
As Facebook, Instagram, Snapchat and other social networks are becoming less reliable as a means to gain and sustain organic reach, PubPlus Lab delivers critical analysis, models and guidance for our O&O sites and partners operating in this space.
A Look Inside PubPlus Lab
- A workshop drawing on owned and operated sites, across multiple verticals
- R&D capabilities, staff and profitability forecasting tools
- Patented models for best practices in profitable publishing
Check out some of the Labs most recent work
Means of Social Interactions
PubPlus Labs blew the lid off the Facebook social interaction algorithm and exposed how it can be a powerful moneymaker.
Facebook Placement Ranking Report
Our Lab analyzed the different placements within Facebook’s ad placement portfolio to see how they contribute to publishers revenue.