As a publisher, we own and operate a multitude of online magazines and managed to reach the point where we are generating more than a billion hits per year. We are integrated with all the major traffic channels and some of the biggest advertisers in the world. Also, did we mention have a really cool product?
But, how we got to this point is what we want to tell you.
Like any other online publisher, we wanted to bring joy, happiness and exciting content to the masses, but in practice, the world of content is a hard, and often frustrating place. Why can’t people just find our websites, read our content and share it? We wanted to drill down this into more of a content science – where people were clicking, why they were clicking and how do we get them to click more?
Then came the spreadsheets. Oh lord, the spreadsheets.
You can imagine how exasperating it can became at times. We had a full-time person just to manage the spreadsheets and we knew even then that they weren’t entirely accurate.
So like any company with some really smart computer people, we decided to build our own (much better than a spreadsheet) product. We knew there were opportunities and insights that we were missing out on but in order to unlock them efficiently and quickly enough we needed some really good technology.
And that’s how PubPlus was born. A wide-eyed kid with a plasma covered head, curious to learn what the world has in store for them.
Now, after combining our technology with our publishing efforts for a number of years, we really feel like we’ve hit the jackpot and are ready to roll it out for the world to see. We want to help other publishers manage their content distribution campaigns with positive ROI.