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Thought Leadership
Move Over, Unicorns: Here Comes Social-First Publishers
Gil Bar-Tur
This article first appeared on MediaPost In the tech world, we love to watch the unicorns, those...
Facebook Is Hitting Publishers Where It Hurts: Here’s What To Do
Leytal Ross
This article first appeared on Digiday. It’s no secret that Facebook is cracking down on publishers who...
Why Are Publishers Struggling to Master Paid Content Distribution?
Gil Bar-Tur
This article first appeared on Digiday The advertising environment is transforming, pushing publishers to find new revenue...
Know What You’re Getting Into – Hidden Obstacles of Subscriptions
Roni Levy
Securing Revenue Streams The New York Times, The Washington Post, Wall Street Journal, LA Times and The...
Why You Should Make the Shift to Programmatic Advertising
Omry Aviry
You may have noticed that Buzzfeed created, well, a bit of a buzz in the online publishing...
Beyond Traffic Data: Publishers Are Beefing Up Aud Dev Teams
Gil Bar-Tur
This article first appeared on Digiday   Across every industry, data is changing the way we work...
Facts and Figures on the Smart Home Industry
Shiri Hershkovitz
The smart home industry is bursting at the seams as we begin the new year. Fueled by...
Why Digital Publishing is Moving from CPM to Visit Value
Alon Germansky
CPM, RPM - potatoes, patatas, right? Wrong. In fact, there’s a very good reason that the digital...
E-Commerce Attributes Every Cent: Why Publishers Are Behind
Gil Bar-Tur
This article first appeared on Digiday Think Like Major E-Commerce Players The e-commerce industry has been a...
The Viral King Is Dead, Long Live Pay-To-Play King
Gil Bar-Tur
There’s a very famous saying about putting all your eggs into one basket. Nothing could be more...
How to Scale Your Content Distribution Campaigns
Gil Bar-Tur
What’s holding back your existing content distribution campaigns? Perhaps you’re running a generalized campaign and are struggling...
Editorial Analytics Helps Create Better, More Profitable Content
Leytal Ross
What makes a great article? Now that is a tricky question – and one that only someone...
Publishers: You Can’t Measure ROI Effectively Unless You Do THIS
Omry Aviry
Digital publishing is a cutthroat world, but you knew that already, right? After all, that’s why you’re...
Who REALLY Owns the Media and How Can You Take Back Control?
Gil Bar-Tur
The rise of social media as well as new platforms to publish and share your articles on...
Revealed: How to Answer the Questions Publisher Are Asking
Gil Bar-Tur
There are some questions that no one seems to be able to get an answer to: what...
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