This article first appeared on Digiday. It’s no secret that Facebook is cracking down on publishers who use external Facebook pages to promote their content. This strategic move makes perfect sense for the social media giant, but it leaves many online publishers wary of the abrupt changes that Facebook has rolled out. Facebook’s efforts to […]
Social platforms have opened up countless opportunities for publishers, but it can be tricky to navigate their different offerings. Snapchat has been on the rise with over 190 million daily active users posting over 3 billion Snaps daily. The PubPlus Lab was eager to dive in and figure out how publishers can succeed on this young and […]
Traveling abroad and checking the weather to see what to pack? There’s a good way and a bad way to go about it – check out why averages don’t work when checking the weather or when calculating visit value for your content distribution campaigns. […]
Going to a nice restaurant and trying to figure out the best way to pay the check? There’s a good way and a bad way to go about it – just like there’s a good way and a bad way to analyze your audience development efforts. […]
Watch how to profitably scale your audience development efforts by understanding your data, connecting your marketing spend to revenue, discovering your visit value, learning which campaigns are performing well and which aren’t, and last but not least, why it all matters. […]
PubPlus’ CEO, Gil Bar-Tur, addressed the elephant in the room and tackled paid content distribution challenges head on as well as other industry-wide hurdles. Watch the full video from Digiday and see how we help publishers conquer this new frontier. […]
Get an inside look into how the PubPlus platform works to measure, manage and monitor audience development campaigns in real-time. You’ll see how easy it is to change real-time CPCs, check RPM’s, set campaigns to auto-pilot or target ROI, and much more. […]
This article first appeared on Digiday The advertising environment is transforming, pushing publishers to find new revenue streams, such as e-commerce, affiliate partnerships, subscriptions or events. And many publishers — us included — have been profiting from another lucrative revenue stream: Paid content distribution on social and native channels. But it’s a path that carries […]
In PubPlus’ Data Science Department, we strive to make life easier with automated tools. That’s why we were so enthusiastic to design and build an infrastructure that could handle both a rapid growth rate for machine learning model training and producing predictions of our key metrics of interest. The Objectives Running machine learning models and […]
MediaPost held their annual Publishing Insider Summit this past weekend in the historic golfing city of Pinehurst, North Carolina. We were honored to be a sponsor of the event that was attended by industry stars like Mike Smith of Hearst Magazine, Bonnie Fuller of Hollywood Life, Eli Lippman of American Media, and Noah Keil of […]
